Jamie Vardy is taking big strides in his media career by securing the rights to stream Bundesliga matches on his YouTube channel. Every Friday, the 39-year-old will showcase games from the German league and discuss them with special guests.
The channel, Jamie Vardy's Having a Party, was launched in June and currently boasts around 11,000 subscribers. The Bundesliga hopes to expand its audience in the UK through this collaboration with Vardy.
A source from GB News remarked:
This is a significant step for Jamie, who is forging a path in sports media while still playing football. He is excited about the opportunity to engage with Bundesliga fans and discuss the matches with star guests. Jamie aims to create a real community around his podcast and is keen to dive into the details of the game.
This partnership is not the Bundesliga's first foray into streaming with prominent figures. Last season, Mark Goldbridge’s YouTube channel, That’s Football, acquired rights to stream 20 Bundesliga matches. The league is actively leveraging popular football creators and former players to attract new audiences.
Currently, Vardy is a free agent after leaving Cremonese in the summer following the team's relegation, making this new media venture all the more timely.
