Chelsea have announced a lucrative partnership with financial company Circle, estimated to be worth around £50 million as the club's new shirt sponsor.
According to insider Lloyd Canfield, this figure represents the anticipated revenue from the agreement, which will see the USDC by Circle brand prominently featured on the front of the team's kits.
The Blues confirmed their new status as Principal Partner and main sponsor starting from the 2026/27 season, with Circle's logo appearing on the kits of the men's, women's, and academy teams.
While the exact financial terms haven’t been officially disclosed, previous reports suggest Chelsea were aiming for around £50 million annually for such a prime advertising position.
If confirmed, this deal would mark one of the most significant commercial contracts in Chelsea's history for a shirt sponsorship.
