What happens when football clubs become playthings for tech billionaires: is it too late to stop?
Jeff Bezos built an empire capable of delivering any purchase straight to your door, while Mark Zuckerberg has united billions of people on one platform. For decades, the wealthiest tech investors on the planet have mastered the art of capturing audience attention, predicting human behaviour, and monetising habits. But in football, they are facing a phenomenon that cannot be programmed or bought: the unwavering loyalty of fans, capable of surviving relegations, managerial chaos, humiliating defeats, and decades without a single trophy.