Liverpool were on the verge of making a significant move for Francisco Conceicao this summer. Reports from Italy suggest that the Reds lodged a €50 million bid for the winger, but the transfer ultimately failed as both the player and Juventus declined the offer.
The interest from Liverpool was rekindled after Conceicao's impressive performance in the latter half of the 2025/26 season.
Under Luciano Spalletti, the Portuguese international began to see more game time and became an essential option on the right wing.
His agent, Jorge Mendes, played a pivotal role in exploring possible career advancements for the player.
In late July, Tuttomercatoweb reported that Liverpool had indeed submitted a €50 million bid for Conceicao.
However, the move failed to materialise.
Conceicao himself was not keen on making a switch, and Juventus rejected the proposal, believing the 23-year-old winger would continue to progress in Turin.
So far, those expectations have not been fully met.
This season, Conceicao has managed just one goal, and his performances have become less consistent.
Additional pressure has emerged following a match against Celta, where the Portuguese reacted emotionally to being substituted and headed straight to the dressing room.
After the match, Spalletti indicated that he desired an explanation for such behaviour.
In light of this, relations between the coach and player may grow tense, especially after a period where there seemed to be no significant issues.
Last season, Conceicao had eight goal involvements across all competitions.
His ability to take players on one-on-one remains a strong asset, but inconsistency in his finishing continues to raise doubts.
Liverpool had earmarked him as one of the potential candidates for the right flank following Mohamed Salah's departure.
Yet, €50 million for a player who has yet to establish himself as a reliable attacking leader already seemed a hefty sum.
Now, Conceicao's situation at Juventus might once again attract the attention of clubs who kept an eye on him last summer.
