Chelsea has officially announced an exciting new partnership with financial technology company Circle Internet Group, set to become the club's title sponsor.
This collaboration will kick off in the 2026/27 season, with Circle's logo and its key digital dollar brand USDC prominently displayed on the front of the jerseys for the men's, women's, and youth teams of the Blues.
The first appearance of the new kits featuring Circle and USDC branding will be this Sunday at Stamford Bridge during the men’s team’s home opener against Brighton in the Premier League.
While the official financial details of the deal have not yet been disclosed, it was previously reported that Chelsea’s hierarchy was aiming for a sponsorship contract worth around £50 million per season.
The London club sought a partner aligned with its modern brand vision, and Circle fits the bill perfectly. The company operates in the fintech sector, providing the USDC—a dollar-backed digital stablecoin designed for fast cross-border payments and transactions.
