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Charlie Morgan, known for his incident with Eden Hazard in 2013, has sold his Au Vodka brand for around £300 million.

Charlie Morgan, who gained notoriety after a scandalous incident involving Eden Hazard during the Swansea-Chelsea match in 2013, has achieved impressive success in business.

The 31-year-old has sold his premium vodka brand, Au Vodka, which he launched in Swansea. According to the Daily Mail, the deal was valued at around £300 million.

From the Hazard incident to business success

Back in 2013, Morgan was just 17 years old. During the League Cup semi-final between Swansea and Chelsea, the young ball boy found himself at the centre of a major controversy.

As Chelsea aimed to quickly resume play, Morgan held onto the ball, prompting Hazard to attempt to retrieve it. The Belgian reacted by kicking Morgan, leading to a red card for Hazard.

The incident sparked widespread debate and went viral, drawing attention well beyond the shores of England.

Turning notoriety into a thriving business

Following the incident, Morgan pivoted entirely from football to entrepreneurship.

With partners, he developed Au Vodka into an international premium vodka brand, transforming what started as a local venture into a significant global player.

Now, the valuation of the company far exceeds any financial ties to Morgan's football past.