Chelsea have signed a long-term sleeve sponsorship agreement with Sokin. According to exclusive information, the contract will be worth £18 million per season.
The Sokin logo will be featured on the sleeves of the London club's shirts. The deal is set for an extended period and will provide Chelsea with stable commercial income over several seasons.
Financially, the deal is comparable to Arsenal's agreement with Deel, which is also valued at £18 million per season. Thus, Chelsea has reached a similar level of sleeve sponsorship income as their London rivals.
However, the terms of Chelsea's contract fall short of those for other English giants. Manchester United receive a larger amount from their partnership with SumUp, while Manchester City's deal with OKX is also valued at a higher figure.
For Chelsea, the new partnership represents another step in the development of their commercial direction. The club continues to attract major international partners and strengthen income through sponsorship placements on their match kits.
