Football club Brighton have officially announced the extension of their long-term partnership with the iconic football simulation game, Football Manager.
The brand has been the official partner of the Seagulls for the past eight years. Under the new deal, the branding from the popular video game series will continue to feature at the team's home ground, the Amex Stadium, until the end of the 2026/27 season.
We are delighted to extend our collaboration with Football Manager. Our shared goal is to engage a new generation of football fans, and we are excited about the further development of our joint projects, said Brighton's commercial director, Russell Wood.
The Football Manager series allows players to step into the shoes of a head coach and manager, taking full responsibility for transfer strategies, squad selection, tactical formation, training processes, financial planning, and on-pitch results.
