In a surprising turn, South Korean furniture brand Sidiz has opted to activate a clause for the early termination of its partnership with Tottenham Hotspur. The collaboration, which began in November 2024, will wrap up at the end of October 2026, as reported by journalist Matt Law.
Initially signed with a view to running until 2028, Sidiz's agreement made the brand a prominent feature within Tottenham's infrastructure, including seating used in press areas at their stadium and training ground, along with various marketing activations across Asia.
With the partnership ending, all branding associated with Sidiz will be systematically removed from the club’s facilities, including the chairs prominent at press conferences conducted by Roberto De Zerbi.
