Christian Perslow criticises Chelsea's hierarchy for lack of title sponsor

Former Chelsea commercial director Christian Perslow has voiced concerns over the club's sponsorship situation, expressing surprise that the team is starting the season with blank shirts once again.

The expert shared his thoughts on the perplexing strategy of the club's owners:

Honestly, it’s just astonishing, baffling, and unbelievable that Chelsea is beginning yet another season without a title sponsor on their shirts.

It’s not that there aren’t brands eager to display their logos on the club's kit. It seems the owners of Chelsea have taken a rather strange stance, preferring to start the season with no sponsor at all rather than accept an amount they deem does not reflect the club's true value.