Arsenal has officially announced an extension and expansion of its long-term partnership with Google.
Reports suggest the contract is valued at around £7 million per year for a three-year term.
“We are excited to announce a new chapter in our partnership with Google, welcoming Google Gemini as our new official AI assistant partner and extending the role of Google Pixel as our official mobile phone partner,” the club stated.
“This multi-year agreement will provide fans with access to new opportunities – from AI-powered creative tools to exclusive behind-the-scenes content from matches and training sessions.”
“Gemini, Google's AI app, helps fans make the most of every match. From rookie analysis and resolving game disputes to syncing match days straight into calendars, the app opens up new ways to stay connected with the club from anywhere in the world.”
“The extension of the Pixel contract will help fans get closer to the action than ever before, with exclusive behind-the-scenes content from matches and training, offering a fresh perspective on the moments, people, and stories that make this club special.”
“This partnership brings together innovative AI and technical capabilities from Google with our global platform and fan community, creating new opportunities for more personalised and engaging interactions with the Gunners worldwide,” the official statement added.
